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  • Writer's pictureLouise Turley

Thinking Outside the Box

Marketing a small business brand is not easy, when you look around and see the big businesses with big budgets… so you need to think a little harder.

You may drive past the billboards and know the cost of appearing on a billboard is not. in your budget, along with the amount you may have to pay to feature in a top publication. It can easily topple your marketing budget.

Thankfully, digital marketing has leveled the playing field significantly because even small companies can afford it.

Not surprisingly, relatively lesser brands appear on top of web searches besides big names. The best part is that you can maintain the lead with the right strategies. But you can not just do sit back and hope. You will need to think outside the box and double up on your efforts to reach the top and sustain yourself there. Here are some practical tips to go big with your small business’s digital outreach.

Determine your goal Small businesses need to be goal-specific in everything they do, and digital marketing is not an exception. Before developing a plan, you must determine your primary goal and pick an apt mix of strategies accordingly. Typically, small businesses pursue one or more of the following goals with their digital marketing plans- • Increase web traffic • Convert leads • Generate revenues through conversions • Increase customer engagement • Boost brand awareness

Once you decide on your goals, you must consider various tactics to see how they align with your goals. For example, SEO drives web traffic for your website, while social media outreach takes you a step further with customer engagement and brand awareness.

Consolidate your backlink profile

Building a robust backlink profile is another tried and tested strategy for small businesses that look to go big with digital marketing. Backlinks are valuable assets that help you sustain the outcomes of your initiative for the long haul. But consolidating your backlink profile requires more than you imagine. You have to think beyond numbers and look for quality instead.

Most SMBs go wrong by picking random links from everywhere instead of focusing on the relevance and reliability of the sources. But quality links come from authoritative sources within the same niche, so you must be selective with link-building. Besides picking good ones, steering clear of low-quality links is crucial. A period link cleanup spree should be a part of your digital marketing plan.

Capitalise on a strong social media presence Besides link-building and SEO, social media marketing is a vital element of SMB digital marketing. Social media platforms offer the opportunity for direct communication with potential customers, so you should not miss out on it. Moreover, it enables even small businesses to build big communities and grow them through word-of-mouth recommendations. Nothing gets better than having loyal followers like and share your posts. The best thing about this form of marketing is that you can extend your reach beyond expectations without spending big. You only need an attractive brand page on the platforms where your audiences are. Get creative with engaging with your customers with tactics like posts, contests, offers, and quizzes, and you can build a loyal fan following. Encourage them to spread the word to grow your outreach quickly. Your community can grow quickly and customers trust your brand and offerings.

Collaborate with blogger outreach experts Content is the key differentiator when it comes to digital marketing as it offers more than SEO ranking benefits. It helps you build trust, authority, and reputation for your brand as readers consider valuable content an indication of trust and authority. But you need to think beyond having informative content on your website and company blog. Connect with top bloggers and find ways to feature on their blogs.

It takes a lot of work to prospect, pitch, and convince niche leaders to post your content. But you can do it the easy way by collaborating with blogger outreach experts.

Small businesses need to go the extra mile with digital marketing to gain and retain a competitive advantage. You cannot expect to win following the same tactics as everyone else. It is vital to work harder and think more innovatively than the competing brands to capture the audience’s attention in a crowded landscape. Fortunately, you can achieve the goal without spending a fortune. Try and follow these simple tips to make digital marketing bigger and better for your small business.

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