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  • Writer's pictureLouise Turley

Do you know your business values?

Being clear on your business values is essential because it provides a foundation for your business's culture, behavior, decision-making, and long-term success. Here are a few reasons why:

Guiding principles:

Your business values are your guiding principles that define how you and your business operates. They provide a sense of purpose and direction for your company, guiding decision-making and shaping the culture of your business. When everyone in your business understands and shares the same values, they are better able to work together toward common goals.


Your business values can help differentiate you from your competitors. When you have a clear set of values that your company embodies, you can use them to communicate your unique selling proposition to your customers and differentiate your business from others in your industry.

Employee engagement:

Employees who align with your business values are more engaged, motivated, and committed to their work. When your values are clearly communicated and embraced throughout your business, it can help attract and retain employees who share those values, creating a more positive work culture.

Customer loyalty:

Companies that have strong values and live up to them are more likely to attract loyal customers who share those values. When you are transparent about your values and demonstrate them consistently, it can help build trust and loyalty with your customers.

In summary, being clear on your business values is critical for creating a strong company culture, guiding decision-making, differentiating yourself from competitors, engaging employees, and building customer loyalty.

Email me / sign up now for a FREE workbook to decipher your values and thus use them to create your mission statement. A great exercise to return to overtime too. See if your values have changed over time...

"Your mission statement becomes your constitution, the solid expression of your vision and values"

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