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  • Writer's pictureLouise Turley

Fresh reminder for your small business to think about in 2024

With 2024 arrival and the shock now over ;) it's now time to maybe reflect a little about your year ahead and realistic goals and your own trends to pursue... so I thought I would add some little tips to think ahead and cross of your to do list:

  1. Digital Transformation: Continued emphasis on digital adoption, including online presence, e-commerce, and the integration of digital tools for business operations.

  2. Remote Work: The adoption of remote work and flexible work arrangements may persist, influencing how small businesses structure their teams and use technology to facilitate remote collaboration.

  3. Sustainability: A huge increased focus on sustainability and environmentally friendly practices, driven by consumer preferences and regulatory changes. Along with this many grants and funded business support is currently now available, check what's available for you locally. If you are in Devon, make sure you check. out the local Prosper Programme currently available.

  4. E-commerce Growth: The growth of online sales and the importance of a strong e-commerce strategy for small businesses, including the use of social media platforms for marketing and sales.

  5. Personalisation: Enhanced personalisation in marketing and customer experiences, leveraging data and technology to tailor products and services to individual customer needs. With a small business, it is often the 'you' who sells the service not the service.

  6. Cybersecurity Measures: With increased reliance on digital platforms, small businesses are likely to forget to invest more in cybersecurity measures to protect sensitive data and ensure the integrity of their online operations. Stay on top!

  7. Innovation and Adaptability: Small businesses that remain agile and adaptable to changing market conditions are likely to thrive. Innovation in products, services, and business models will be key.

  8. Customer Experience: Continued emphasis on providing excellent customer experiences, with businesses using technology and data analytics to understand and meet customer expectations.

  9. Networking : With Covid now fully in the past, it's important to ensure you are back out there and enhancing your personal and business profile. Join local groups, network and sign up to that workshop.

  10. Supply Chain Resilience: Small businesses may continue to focus on building resilient supply chains, exploring local sourcing options, and adopting technologies to enhance supply chain visibility.

As a small business, one of our key positives is we can adapt and be flexible, so ensuring we constantly review our business is positive, reviewing your business values is something as a developing business you should always re read and update. Do not be afraid to change, life changes, growth comes from change and adopting change is healthy.

"The secret of change is to focus all your energy not on fighting the old but on building the new." Socrates, Philosopher

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